4/6/09: Eyes on Fashion Show in NYC
Jim
March ended with an entertaining project in New York City. Directing the video for Sparks Event Marketing, I spent the better part of a week commuting between my hotel on 38th St and the Javits convention center. Seeing how my work at the New York City (and Detroit) auto shows were cancelled when Nissan/Infiniti decided not to exhibit at shows this year, I was pleased to be back in the Big Apple. As is usually the case, I had some great meals and found some time to get to an Off Broadway performance one night. That show is a story in itself – check out the link: http://www.fuerzabruta.net/
The event was a fashion show for Safilo, manufacturers of designer eyewear. Safilo is licensed to produce eyewear for some of the world’s leading labels, including (take a breath): Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Boss by Hugo Boss, Bottega Veneta, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, Hugo by Hugo Boss, Jimmy Choo, Jennifer Lopez, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Valentino and Yves Saint Laurent. Most of these lines were represented at the show.
Two cameras were operated on 8' Platforms behind the walls in one corner of the exhibit booth (along with two, locked down "spycam's". The photo quality from my phone isn't great but it gives you an idea of how we shot incognito. You can see the runway (surrounded by an espresso bar) and the screens in the background.
Over three days, I directed nine, 20 minute shows with models walking a short runway, six feet above the floor of the exhibit booth. Four widescreen videos projected IMAG and supporting media. Video production was coordinated by Creative Technology and graphics and animation were created by Sky Creative.
Up next this month, The Milken Educator Awards, VMware and the Milken Global Conference - Stay tuned!